Creating our world by compelling advertising

Over on BlogLess they ask, If we advertise a world that’s desirable enough, can we actually get consumers to go out and make it?

While they are coming at it from a design angle I’m left thinking about the implications in the healthy food movement, aka slow food, aka artisanal and local, etc, in the way we project that future. It certainly rings true that by creating a compelling vision of what the world could be like we can help create it, but Paul’s example is with a slight twist in tense, Apple projects a vision of what the world is like (now) for customers of their products and the customers then create that world to match the vision.

Do we nee Apple’s level of hubris to pull that off within the food movement?