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	<title>Comments on: Gathering Like Minds</title>
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	<description>Fun and interesting insights from Zingerman's IT Dept</description>
	<pubDate>Wed, 07 Jan 2009 04:29:00 +0000</pubDate>
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		<title>By: Billie</title>
		<link>http://zsn-it.com/blog/2007/06/gathering-like-minds/comment-page-1/#comment-1123</link>
		<dc:creator>Billie</dc:creator>
		<pubDate>Tue, 17 Jul 2007 18:08:11 +0000</pubDate>
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		<description>"...researchers found that most small-business owners don't identify a single "solution leader" to solve an IT problem, such as a software manufacturer, vendor or consultant. Instead, they look to see what other small businesses within their industry are doing. While cheap and convenient, this method might not always prove to be helpful, researchers said.

They said IT businesses needed to make "concerted efforts" to fill in this role. "

&lt;a href="http://www.inc.com/news/articles/200707/technology.html" rel="nofollow"&gt;http://www.inc.com/news/articles/200707/technology.html&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>&#8220;&#8230;researchers found that most small-business owners don&#8217;t identify a single &#8220;solution leader&#8221; to solve an IT problem, such as a software manufacturer, vendor or consultant. Instead, they look to see what other small businesses within their industry are doing. While cheap and convenient, this method might not always prove to be helpful, researchers said.</p>
<p>They said IT businesses needed to make &#8220;concerted efforts&#8221; to fill in this role. &#8221;</p>
<p><a href="http://www.inc.com/news/articles/200707/technology.html" rel="nofollow">http://www.inc.com/news/articles/200707/technology.html</a></p>
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