Emailing customers info about great food and services from around the ZCoB has been happening for a while. The IT department likes to call it enews, and we’ve helped make it a better way to share the Zingerman’s experience by email

When emailing a large group at once, ‘Cobbers were spending a lot of time creating and sending a message, and more time maintaining a list of recipients. This was done differently in each business, too - some used Excel, some used Outlook, some used special software - and none seemed satisfied.

The new web-based enews service stores address lists, saves messages, schedules delivery, and provides automated maintenance of new subscribers and unsubscribe requests. This saves senders a lot of time and energy.  And because of the service, Billie was able to make great looking, web-friendly email templates with the same look of our websites. Check out the Bakeshop daily specials emails and see the difference.

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This entry was posted on Monday, July 17th, 2006 at 11:40 am and is filed under eNews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.