Compelling Reasons for a Zing Blog

Great blog entry (hehe) on why blogs are good for business.

http://theundersigned.net/2006/06/why-business-blogs-are-important/

“As a business owner, having your employees blog makes everyone a marketer, everyone a salesperson.”

And as to customers potentially commenting on less-than-great experiences,
“Nothing could hardly be better for your service image than a openly solved problem and a customer whose issue has been resolved out in the open. Every service problem is a golden opportunity to impress. Nobody cares when things go right because it’s expected. What matters is what you do when things don’t go right.”